"Market This!"

I entered college totally undecided about my major, thinking maybe I would be a doctor, or a weather-woman, or even teacher. I soon figured after a few classes, that none of these careers would allow me to be creative, and being creative is a quality I treasure. A career that would allow me to be as creative as I want, is Marketing, and at Retreat, I helped to plan a workshop that infused fun, creativity, and Marketing strategies, which only reaffirmed my desired career path, but this blog isn't about me it is about the fun filled RutgersZone retreat! Retreat was filled with many activities, all of which forced crew and managers to use their creativity, however I think the workshop I developed with Becky and Lisa, called, “Market This!”, really pushed everyone to their creative limits. During “Market This!” we asked groups to create a commercial targeting Rutgers students and their parents, displaying why having a graduation party at the RutgersZone is the obvious choice. We gave them a set of props, an easel to come up with a slogan, and were just amazed by the commercials they came up with. The winners of the challenge were the managers, “Team Squirly Meatz”, who’s commercial consisted of Ali and Adam pretending to be parents dancing and having a great time, Joelle as a recent college graduate, Alisa as the host of the party, and Ashley as a friend having a great time. The managers even had to make use of a ketchup costume to give them a disadvantage, which they creatively turned into a Rutgers cap and gown! The party demonstrated the RutgersZone being the place for everyone to have fun, perfectly capturing what we want to market in a commercial for graduation parties! Second place by “Team Won”, was not far behind the managers, with a hysterical commercial consisting of a strange DJ. Team Won’s campaign involved if students needed a cool party, the RutgersZone was the place to have it, and with all of the hysterics, including Sam Bermann ripping his shirt off, it made for a memorable commercial. All of the commercials performed in the “Market This!” Workshop were great, these two just captured the memorable experience targeted by the RutgersZone. Compiling all of the creativity of all RutgersZone employees could definitely make an amazing commercial, and with more opportunities like Retreat happening more often to encourage people to think outside the box, the RutgersZone operation will continue to benefit. In closing, the "Market This!" Workshop really gave new ideas in marketing the RutgersZone and served as a great workshop in bringing crew members out of their shells and bonding them, a true win win situation.