What is this blog?

The RutgersZone is a revolutionary new space located in the Livingston Student Center on the Livingston Campus of Rutgers University. The space includes games like Skee-Ball and Pool, an array of HD Satellite televisions and a full-service ice cream/soda shop.

In addition to creating a unique experience on campus for Rutgers students, the RutgersZone also aims to develop life and leadership skills of the staff members working in the space.

This blog, the RutgersZone Experiment, is a chronicle of this ground-breaking experience being shared by seven undergraduate student managers and one professional staff general manager. These students are being tasked with working as a team to create an unmatched on-campus experience for our guests, learning to become effective managers and constantly "pushing the envelope" for what is expected on a college campus. As a part of their employment experience, each student manager is asked to blog at least once per week about the processes associated with opening this space or developing as a manger.

Welcome to the RutgersZone Experiment!





Wednesday, September 15, 2010

Manager of Marketing =)


Hi All.

Over the last few weeks I have been brainstorming, analyzing, and planning a Marketing Strategy for the RutgersZone as per my title: Manager of Marketing. I have recently presented the two year marketing strategy to Matt and we are in perfect harmony.

I used past experiences, my first hand knowledge of our target market (hmm.. hello!? I am a college student too!), and even applied what I am studying in school to formulate this strategic plan.

Due to some further inspiration and collaboration, Matt and I have some BIG things coming. So keep your eyes out around each campus! I'll also be sure you update the blog with new events, promos, advertising, and other marketing tactics as we move along.

This other half (or 2/3) of my job I enjoy entirely. Matt Ferguson has been a great adviser in helping me learn the ropes of the "creative" aspects of Marketing.

To give you an idea of some marketing tactics in my day to say scope of work, above is a picture of one of our Posters for our Sunday event: Every Sunday, Football Sundaes :)


Thanks for reading =)

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