
Hi All.
Over the last few weeks I have been brainstorming, analyzing, and planning a Marketing Strategy for the RutgersZone as per my title: Manager of Marketing. I have recently presented the two year marketing strategy to Matt and we are in perfect harmony.
I used past experiences, my first hand knowledge of our target market (hmm.. hello!? I am a college student too!), and even applied what I am studying in school to formulate this strategic plan.
Due to some further inspiration and collaboration, Matt and I have some BIG things coming. So keep your eyes out around each campus! I'll also be sure you update the blog with new events, promos, advertising, and other marketing tactics as we move along.
This other half (or 2/3) of my job I enjoy entirely. Matt Ferguson has been a great adviser in helping me learn the ropes of the "creative" aspects of Marketing.
To give you an idea of some marketing tactics in my day to say scope of work, above is a picture of one of our Posters for our Sunday event: Every Sunday, Football Sundaes :)
Thanks for reading =)
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