What is this blog?

The RutgersZone is a revolutionary new space located in the Livingston Student Center on the Livingston Campus of Rutgers University. The space includes games like Skee-Ball and Pool, an array of HD Satellite televisions and a full-service ice cream/soda shop.

In addition to creating a unique experience on campus for Rutgers students, the RutgersZone also aims to develop life and leadership skills of the staff members working in the space.

This blog, the RutgersZone Experiment, is a chronicle of this ground-breaking experience being shared by seven undergraduate student managers and one professional staff general manager. These students are being tasked with working as a team to create an unmatched on-campus experience for our guests, learning to become effective managers and constantly "pushing the envelope" for what is expected on a college campus. As a part of their employment experience, each student manager is asked to blog at least once per week about the processes associated with opening this space or developing as a manger.

Welcome to the RutgersZone Experiment!





Monday, October 18, 2010

Coachella 2010 - Viral Marketing

Hello Blog-o-sphere...

I want to find a way to come up with a crazy fun amazing viral marketing campaign for the RutgersZone.  I love this video of the Coachella Music Festival in California.  No camera tricks or obnoxious jokes.  They market who they are....just at an angle we aren't used to.  Brilliant.

How do we do this?  Who are we?

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