The First RutgersZone Commercial featuring I.O.U.

Barely a year old with plenty of events under its belt, the RutgersZone is still working hard toward achieving a loyal following. With much more work to be done in the marketing department, we are definitely a step in the right direction with the airing of our first commercial.
The artists in this commercial are Rutgers students who created a brand for themselves by remixing billboard hits with their own original lyrics. What sets them apart from most rap gruops first starting out is that all of their music is about Rutgers University. For example, their largest hit is "Rutgers State of Mind" with Jay-Z's "Empire State of Mind" as the inspiration. Local band, I.O.U, is very popular with the student body (the target market for the RutgersZone); therefore, we thought featuring them in our commercial would help us communicate our similar brand image to the masses. I.O.U incorporated many of our most attractive features in their lyrics: our arcade style games, delicious appetizers, mouth watering desserts, and a fun sports bar atmosphere. Basically we are using the textbook example of positioning: creating a brand identity within the mind of the consumer. We will measure our success by sales increases and event attendees as well as our video views. My goal is 100,000. As of now we have 86,000 to go!

I am very proud of the final product with a special thanks to the director, Brian Bennett and the other producer, Matthew Ferguson. Bennett is a film director for the hit TV series Breaking Bad and those that follow the blog should have read Ferguson's name hundreds of times.

Besides all the responsibilities associated with co-producing, I was also in charge of recruiting students (within only one weekend) to participate in the video which was shot on a Monday night.
This was certainly a challenge, but with the help of my fellow managers we were able to recruit about 60 great people. After all, "teamwork" is the T is our TOKEN philosophy!

I hope you all enjoy the video and keep spreading the word about the RutgersZone
=)

Becky