On the final day of the RutgersZone Winter Retreat, our GM gave a presentation to the entire staff (including managers and crew) about how to create experiences. Experience is the E in our T.O.K.E.N philosophy. We all buy into the power of creating experiences; therefore, it should not surprise you, reader, that we spent a portion of our training on this topic alone.
We learned that creating experiences is all about changing perspectives, and our staff can give people indelible life experiences through memorable events, unique programming, a friendly staff, and more innovative ideas.
We looked at some successful companies whose value to consumers exceeded more than just their products or services such as Starbucks. This company creates an atmosphere of sophistication and offers a 2nd home to customers. The result? This type of branding contributes to their bottom line!
So how can we mimic the experience idea in our establishment?
Answer: each team created a poster of four ideas to create experiences. There was no short of creativity listed, drawn, and eventually verbalized on these posters but a degree of overlap was seen, possibly due to similarities in age, interests, and previously discussed plans. Suggestions included: Half way to Fourth of July Party in February, a Video Game tournament, Club Z Night, elegant food service event, purchase a car racing arcade game, construct a basketball court outside, and have dessert eating contest.
Now our challenge proves to be aggregating all of our ideas, prioritizing them, and finding time to plan and implement them!
Wish us luck and check the weekly e-mail as we roll out some new ideas. =)
Becky
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